Edelman 2012 Trust Barometer

The results from Edelman's 2012 Trust Barometer were released at Davos this week.

A highlight of some of the key findings from this year’s study:

• Trust in government saw its biggest decline ever and government officislas dropped to the bottom of the list of credible spokespeople
• Business fared well in comparison, but still has hurdles to clear - nearly half of our respodents say government doesn't regulate business enough and CEO credibility fell to the lows we saw during the global recession.
• "A person like me" and regular employee both saw big jumps in credibility.
• Japan showed just how fragile and volatile trust is - the events there decimated not just trust in government and the energy sector, but also had a severe impact on trust in media, NGOs, the finance sector, among many of the other metrics we studied.

For more information, please visit www.edelman.com/trust.

Tips for New Talent in the New Year

Francesca Marchelli, Milan

As approaching a new, challenging year, we will surely welcome new colleagues in our network, even newbies in the crazy PR world… We would like to greet them with these 5 interesting tips http://www.prdaily.com/Main/Articles/10351.aspx , written on Ragan’s PR Daily “from a prior victim to help keep you focused, sane, and successful”.

The tips, talking about time-management, team communication, time preparation, initiatives and even breaks, can help the future Edelman newbies but also be a helpful reminder for the “veterans”!